Speak their language

When you apply for a new role, especially in a different sector, the words you choose can make or break your application. Recruiters are looking for evidence that you understand their world – and using their language is one of the simplest and most powerful ways to demonstrate that you do.

At the moment, I am learning a new language. It is a humbling experience, reminding me how important it is to listen carefully, to adapt, and to practise the subtle nuances of unfamiliar speech. It also highlights a key point for career changers: when you step into a new industry, you are entering a new culture – and learning its language is essential.

Psychological research supports this. Studies on "linguistic mirroring" show that when people use similar language to those they are trying to influence, they are judged more positively. In one well-known study published in the Journal of Personality and Social Psychology, researchers found that language matching increased trust, rapport, and the chances of a successful outcome in negotiations. In recruitment, the same principle applies: when you use the phrases, structures, and terminology that a company uses, you signal that you belong.

For candidates transitioning to a new sector, this matters even more. You might have the right skills and experience, but if you describe them in unfamiliar or industry-specific terms from your old sector, recruiters may not recognise your fit. It is not that they doubt your abilities – they simply do not hear the alignment they are looking for.

Here are a few simple tips to help you speak their language:

• Study the job description carefully and note the exact words and phrases used.

• Research the company's website, reports and social media to pick up common themes and terminology.

• Look at employee LinkedIn profiles to understand how people in similar roles describe their work.

• Translate your experience into sector-relevant language without losing the impact of your achievements.

• Avoid jargon from your current sector unless you are sure it will be recognised by your target audience.

Learning a new language – whether for travel or career progression – takes effort. It means stepping outside your comfort zone, making mistakes, and practising until it feels natural. But it is also incredibly rewarding. When you speak the language of the world you want to join, you do not just describe your skills – you show that you are ready to belong.